Outrage Marketing : What is it and how are basketball trainers and social media influencers using it to build their BRAND.

In today's digital age, social media has become a key tool for individuals and businesses to promote their brand and reach a wider audience. When it comes to the sports industry, particularly basketball, trainers and influencers have utilized a unique marketing strategy - outrage marketing - to bring awareness to their brand and increase social media engagement.

Outrage marketing aka "Shock Marketing" refers to the act of deliberately provoking negative emotions in order to capture the attention of a specific target market. This concept dates back to the Howard Stern radio show of the early 1980's and now has become widely adopted by basketball trainers and influencers, who essentially use controversial statements or actions to gain attention and generate discussions around their brand. This strategy stems for the old adage, "there in no such thing as bad publicity". 

One prime example of outrage marketing in the basketball world is the Big Baller Brand, founded by LaVar Ball, father of NBA players Lonzo, LiAngelo, and LaMelo Ball. LaVar Ball was known for his brash statements and controversial antics, which created a buzz around his brand and ultimately led to their own reality show. Despite receiving backlash from the media and traditional marketing experts, the Big Baller Brand gained significant exposure and brand recognition, thanks to outrage marketing.

Additionally, many basketball trainers and influencers also use this approach on social media platforms like Instagram, Twitter, and YouTube. By sharing controversial opinions or training methods, they spark debates and discussions among followers, which ultimately leads to increased engagement and followership.

While outrage marketing can be a powerful tool for gaining visibility and traction, it's not without its risks. Controversies can backfire and lead to long term damage, alienate customers, or even provoke legal issues. Moreover, while a brand or individual may gain quick visibility, maintaining a loyal customer base or audience in the long run can be challenging.

Basically, it can be a gift as well as a curse.