CURATOR SERIES - John Hawthorne

Who is Mr. Hawthorne?

John “Skipp” Hawthorne, founder of the HARDWORK24/7 Brand which is designed to further build the bridge between athletes and trainers for business, organizations, agencies, as well as individual purpose. John has opened the doorway that allows the HARDWORK brand to streamline mainstream athletes such as Smush Parker, Kevin Durant, Paul George, Kemba Walker, C.J. Watson, Scott Machado, Gary Forbes, Isaiah Canaan, Andre Barret, Dahntay Jones, Chris Copeland, Doron Lamb, Chris McCullough, Isaiah Whitehead, Rahlir Hollis-Jefferson, Yi Jianlian, Zhou Peng, Guo Ailun and so many others.. John also has trained a numerous amount of overseas, collegiate, high school, middle school, and young players across the world.

The HARDWORK24/7 training program is not only for the professionals as we have trained individuals with little to no experience as well as the occasional recreation baller adjacent to the everyday male or female that just wants to get into good shape all across the world. “HARDWORK pays off. DO THE WORK”

Recently, our Mark Williams spoke to Mr. Hawthorne and asked him a question that has become a trending topic as of late. 

Question.

Today, social media is full of people working with players on their skill set. As someone that has been in the business for some time- how do you feel about the training eco-system becoming saturated with people considered “trainers”? And how are you able to keep a fair market share within the metro NYC eco-system.?

Answer. 

Personally, the growth of the sport is beneficial in many aspects - therefore it is only natural for the training aspect to grow as well. I'm fine with that. 

I am able to keep a fair market within the NYC area due to my integrity and authenticity. I do not need nor do I desire to train any and everyone. To get the best out of a player the relationship has to be right. You have to connect on more than one level. Business is only as good as the people you deal with.  Every person who can help you is not necessarily the right person to help you. You must use discernment. And so should they. It should be mutually beneficial for both parties involved.