The College Basketball Landscape Has Changed
If you’re a low- or mid-major coach, you probably feel it already. The rules of recruiting and roster building have shifted overnight.
What used to be a level playing field has tilted hard toward the Power 4 schools (Big Ten, SEC, Big 12, ACC). Between the end of the National Letter of Intent (NLI), the rise of revenue sharing, and the wild freedom of the transfer portal, smaller programs are stuck in a cycle: develop players, then lose them.
In other words, many schools outside the Power 4 are being forced into the role of developmental programs — farm systems feeding talent upward.
π« No NLI = No Commitment
For years, the NLI gave coaches security. If a recruit signed, you could count on them showing up in the fall. Now? That security is gone.
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Recruits can flip late.
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Players can transfer with no penalty.
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Coaches are recruiting athletes twice: once to get them, and again just to keep them.
This constant instability makes planning a roster year to year nearly impossible.
π° No Revenue Sharing = No Leverage
The next big change: money is moving down to the athletes. Power 4 schools are preparing to share sports revenue with players — essentially paying them like employees.
Low- and mid-major schools? They don’t have that luxury. Budgets are already stretched.
So even if you win a recruiting battle on culture, role, and development… you can still lose when the bigger school waves a paycheck.
π Transfer Portal = Open Season
The portal was designed to give athletes freedom. In reality, it’s turned into a poaching ground.
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A mid-major freshman averages 15 a game? He’s gone.
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A quarterback throws for 3,000 yards in the MAC? He’s recruited again — this time by the SEC.
The better you do your job developing players, the more likely you’ll lose them to a Power 4 program.
π§ͺ The “Farm System” Effect
Put those pieces together, and you see the pattern:
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Recruits use low/mid-majors as a launch pad if they don’t get Power 4 offers out of high school.
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After one or two good years, the bigger programs swoop in with NIL money, exposure, and the promise of a bigger stage.
That means low/mid-majors are no longer viewed as final destinations. They’ve become a stop along the way.
π So What Can Coaches Do?
This is the hard part: you can’t control all of it. But there are steps that keep your program competitive:
1. Build an Identity
Be the program known for something. Guards, shooting, big-man development — own your lane.
2. Retain Through Culture
Loyalty matters. Connect players with alumni, mentors, and each other. Make them feel like family, not just a jersey.
3. Get Creative With NIL
Even without huge money, you can offer local deals, media exposure, and career opportunities bigger schools often overlook.
4. Advocate for Change
Coaches at this level must speak up. Push for reforms like transfer windows, NIL tiers, or even training compensation when players transfer up.
π― Final Word
The reality is tough: low/mid-majors aren’t playing on the same field anymore. The deck is stacked, and yes — many programs are being treated like farm systems.
But here’s the truth: your value hasn’t disappeared.
Players still need the right fit, real development, and a chance to play meaningful minutes.
Power 4 schools can offer money and exposure.
Low/mid-majors can offer something harder to replace:
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A clearly defined role
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A culture that builds players, not just uses them
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A program that prepares them for the next level — whether that’s pro basketball, life after hoops, or both
The game has changed, but the mission hasn’t. Keep building. Keep adapting. Keep reminding athletes that a program is more than a pit stop.